One of the more noticeable shifts in this report comes in the first two weeks of April, where 2026 clearly outperforms 2025 on the sales side. Even without a major surge in appointments, the sales line in 2026 lifts above 2025 during this stretch. That’s important because it breaks the earlier pattern — instead of just keeping pace with less demand, 2026 is actually producing better outcomes with less activity.
This suggests that momentum in 2026 is building later in the cycle, but with more precision. While 2025 relied on heavier appointment volume through March to drive results, 2026 appears to convert more effectively as it moves into April. In other words, the buyers who stayed in the market are not just serious, they’re executing at a higher rate as conditions stabilize.
