What does the first few weeks of January tell us about the trajectory of the market?
🔵 Appointments Index
• Week 2 jumps to ~109
• That’s clear demand re-engagement
• Buyers are back before sales fully catch up
🟠 Sales Index (Actual)
• Week 2 jumps to ~123
• Sales are accelerating faster than appointments which is key signal of conversion efficiency improvement not weakening.
In a normal market appointments rise first and sales lag, now sales are rising faster than appointments. That means serious buyers and less tire kicking.
As far as projections go for January 2026 sales the 🟦 shaded band = realistic expectation.
Late January sales likely to land somewhere between +23% and +70% vs Week 1. Which is a wide upside band, and more importantly no downside band.
January 2026 isn’t struggling with demand, it’s efficiently converting it.
