Supply has outpaced demand every year since 2023 for the second week of January (post holiday week). Sellers are entering the market earlier than normal in 2026 with listing numbers growing. Properties are competing for buyer’s attention in this choice-driven market. Across regions mid-market price bands dominate rankings, upper end luxury appears, but selectively. This week has been defined by entry level and move-up price points being the heavy lifters. Make no assumptions we are not short on buyers, however, price and positioning matter to attract this new pool of value conscious consumers.
